"Within your organization exists an army of ambassadors who can be your greatest asset, if they are equipped with accurate information and the knowledge that they are important to the success of the organization."

How you communicate internally is as important as how you communicate externally. Effective internal communications can help unify an organization. Newsletters, an intranet, and presentations are just some of the ways to communicate with your employees and stakeholders. Depending on the size and scope of your organization, internal communication can be as simple as an inter-office memo or as advanced as a video conference. The key to creating an "army of ambassadors" is understanding which is the best medium for your audience and your message.