Quay /ki:/: a) a solid stationary artificial landing place lying alongside or projecting into water for loading and unloading ships.

Key: a) A solution or explanation b) a tone or style of thought or expression c) what gives or precludes the opportunity for access to something d) a place that by its position gives control of a sea, territory, etc.

Strategy: a) long-range policy designed for a particular purpose b) the process of planning something or carrying out a plan in a skilful way c) a plan or stratagem d) the art of planning and directing military activity in a battle or war.

*Definitions from the Canadian Oxford dictionary

We chose the name QUAY for a number of reasons. As water once was the main medium of transportation, the quay was a hub of communications and commerce. We too act as a communications hub for our clients, working behind the scenes to assist in their success. A quay is something solid to build a base from, a place for our clients to come to in order to get the tools and supplies they need to run their business effectively. The tools and strategies we offer can be “key” elements to building on the success of your organization.

Strategy is a word that is used liberally these days. But what does it mean? At QUAY Life Sciences Inc. we define strategy as the "how". It is the road map to successful communications programs that meet client needs. The ability to find the "how" comes from our years of experience, and a dedication to knowing the latest tools, trends and resources. It comes not from being order-takers, but instead by being critical and remaining committed to providing clients with the information they need in order to succeed.

Together, these concepts reflect our approach to communications.