Media relations A pharmaceutical company was launching a important new drug that would have positive benefits for a significant number of Canadians. As part of their marketing strategy, they hired QUAY to implement a rapid media relations campaign to generate editorial interest in the drug. QUAY created a strategic media database, wrote media releases and pitched stories to the media.

Once a spokesperson was secured, QUAY created key messages for the company and coached them through various media interviews. QUAY was able to generate significant media attention for the client, including editorial on national news programs.