“Being prepared and anticipating the issues can mean the difference between losing your reputation or making it. Ensuring your organization can manage issues and crisis situations is essential to ensuring a positive outcome.”

Sensitive issues and crises - whether it is a major accident, job action by workers, food poisoning, or a change of CEO – can affect virtually every industry at some point. Effective and immediate management of information is crucial. You can't predict when an issue will arise or when a crisis will strike, but you can be prepared.

QUAY’s crisis management follows the full range of preparation, from creating a crisis communications plan that offers step-by-step instruction to staff on what to do and who to call during a crisis, to side-by-side assistance during a crisis. We also help identify and monitor potential issues and monitor the media to keep abreast of the current opinion climate.

During a crisis or issue situation we work closely with clients to manage media relations, internal issues, and other stakeholder concerns. Offering coaching every step of the way, we develop key messages and help spokespeople strategically position the organization during media interviews, stakeholder briefings and internal communications.

Once the situation is over, we offer a thorough post-mortem and evaluation to ensure the lessons and successes of the experience are integrated into future communications and operations planning. Through this process, one can often find new opportunities to improve your organization, and to refine the key messages you want to share with internal and external audiences.