“Within your company there is an army of ambassadors who can be your greatest asset, if they are armed with accurate information and the knowledge that they are important to the organization.”

How you communicate internally is as important as how you communicate externally. Internal and external communications create a two-way communications loop, feeding into and reinforcing each other. Effective internal communications can help unify an organization. Staff that have a clear understanding of the vision and key messages of the company are the most skilled at transmitting that information.

Newsletters, an intranet, and blogs are just some of the ways to communicate with your employees and stakeholders. The key to creating an "army of ambassadors" is understanding what the best medium is for your audience, and what messages need to be conveyed.