"Building positive media relations is a long-term commitment. It is no longer enough to just get coverage. You need to strategically supply the right media with the right message."

Media training, media relations, and analysis work hand-in-hand in garnering good news coverage.

Learning how to position your organization and communicate key messages through the media is critical to positive media coverage. One of the best ways to ensure this is to have skilled spokespeople who can credibility and successfully represent your organization. We offer a range of spokespeople and media training sessions, from one-to-one counseling on tough issues to full day general programs for groups. Complete with on-camera role-playing, these sessions often form the basis for development of positioning statements and bring benefits to all forms of "information" presentations.

Effective media relations come from being a good resource, providing quality information, and having an understanding of news values. QUAY can help you determine the best type of media program for your organization, and then help you implement it. Services include the preparation and distribution of media materials; development of specialized media lists; and liaising directly with media to create interest in your organization and/or product.

It is one thing to generate news coverage; it is another to see if it is really impactful. We have a range of analysis techniques, from the most basic to the most sophisticated, to help you analysze your coverage to determine if the right impact is being made.