Della Smith, partner, has been described as being "strategic to the bone". She earned this reputation by delivering innovative, workable communications strategies for companies and organizations across Canada for more than 30 years.

Della specializes in crisis and issues management, and is called upon for her quick thinking, experience, and intuition to provide direction on sensitive, critical matters. She has vast experience in facilitation, presentation and media training, working with organizations in virtually every industry as well as all levels of government.

Della is a frequent guest speaker for associations, conferences and communications organizations. Della currently sits on the Board of the Business Practices and Consumer Protection Authority of BC.

Patsy Worrall, partner, has put virtually all the tools of communications in her belt during her 25 year career. Using a disciplined approach to assessing client needs, she provides a take-charge approach to strategic counsel and project management, never missing details and always delivering results. Her strong background in marketing public relations allows her to give clients a fresh and creative approach to promoting their products and/or services.

Patsy’s passion is social marketing, and she has successfully moved public opinion on issues and community concerns for numerous projects. Her other expertise includes negotiation and implementation of successful partnership programs, communications planning, and creative development of media relations strategies that deliver results.

Patsy has invested her time and energy into many community groups and charitable organizations in the Lower Mainland. She is currently a trustee of the YMCA Endowment Fund and a member of the board of the Greater Vancouver Food Bank Society.

Julia Paskovic, account coordinator, embodies an enthusiasm for public relations and strategic thinking. With a degree in Psychology from UBC, certification in mediation and web design, and a diploma in marketing communication from BCIT, Julia brings a diverse range of skills to QUAY. As a team member, Julia lends a competitive spirit and strategic focus to her work with a particular interest in research, writing and new media. Event management also comes easily to Julia who has executed special events and award ceremonies.

Fareedah Rasoul Kim, account coordinator, provides a solid focus and attention to detail to every project. Fareedah has a passion for event coordination, and has supported the development and execution of promotional events for products and services in both the private and public sectors. Fareedah also has built solid working relationships with local and national media – executing numerous successful media relations programs for organizations in various sectors. A graduate of BCIT’s Marketing Communications program, Fareedah thrives in the fast pace and diverse interest of agency work. Born in Abu-Dhabi and raised in Montreal, Fareedah speaks French fluently and brings an understanding of other cultures to her work at QUAY.

Julie Owen, account coordinator, possesses a strong ability to communicate strategically and effectively. With a passion for public relations, Julie has coordinated and executed media relations programs with national and international media outlets as well as executed large-scale media events. With a degree in Sociology from UVIC and a public relations certificate from Langara, Julie has a particular interest in life sciences. Julie also enjoys writing. She has the creativity and insight to put thoughts and messages into the right words.