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Della
Smith, partner, has been described as being "strategic
to the bone". She earned this reputation by delivering innovative,
workable communications strategies for companies and organizations
across Canada for over 25 years.
Della specializes in crisis and issues management,
and is called upon for her quick thinking, experience, and intuition
to provide direction on sensitive, critical issues. Her experience
in the health field is vast and includes: Children's and Women's
Health Centre of BC, Greater Victoria Hospital Association, MDS
Consulting, Fraser Health Authority, Genome BC, Genome Prairie,
Genome Canada and the Provincial Health Services Authority.
Della is involved with numerous charitable, community and professional
organizations. She's also a frequent guest speaker for associations,
conferences and communications organizations. Della currently sits
on the Board of the Business Practices and Consumer Protection Authority
of BC.
Patsy
Worrall, partner, has put virtually all the tools of communications
in her belt during her 25 year career. Using a disciplined approach
to assessing client needs, she provides a take-charge approach to
strategic counsel and project management, never missing details
and always delivering results.
Her passion is social marketing, and she has successfully assisted
organizations in informing and shifting public opinion on issues
and community concerns for numerous projects. Her experience in
health includes: the Ministry of Health, Vancouver/Richmond Health
Board, BC Cancer Agency, Burnaby Hospital Foundation, the College
of Physicians and Surgeons and the Fraser Health Authority.
Patsy has invested her time and energy into many community groups
and charitable organizations in the Lower Mainland, such as the
YMCA of Greater Vancouver and the Greater Vancouver Food Bank Society.
Julia Paskovic,
account coordinator, embodies an enthusiasm for public relations and strategic thinking.
With a degree in Psychology from UBC, certification in mediation and web design, and a diploma
in marketing communication from BCIT, Julia brings a diverse range of skills to QUAY. As a team
member, Julia lends a competitive spirit and strategic focus to her work with a particular
interest in research, writing and new media. Event management also comes easily to Julia who
has executed special events and award ceremonies.
Fareedah Rasoul Kim, account coordinator, provides a
solid focus and attention to detail to every project. Fareedah has
a passion for event coordination, and has supported the development
and execution of promotional events for products and services in
both the private and public sectors. Fareedah also has built solid
working relationships with local and national media – executing
numerous successful media relations programs for organizations in
various sectors. A graduate of BCIT’s Marketing Communications
program, Fareedah thrives in the fast pace and diverse interest
of agency work. Born in Abu-Dhabi and raised in Montreal, Fareedah
speaks French fluently and brings an understanding of other cultures
to her work at QUAY.
Julie Owen, account coordinator, possesses a strong ability to communicate
strategically and effectively. With a passion for public relations, Julie has coordinated
and executed media relations programs with national and international media outlets as
well as executed large-scale media events. With a degree in Sociology from UVIC and a
public relations certificate from Langara, Julie has a particular interest in life sciences.
Julie also enjoys writing. She has the creativity and insight to put thoughts and messages
into the right words.
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