Marketing public relations: A premier Lower Mainland event approached QUAY for expert counsel regarding their tourism-related event. Their goal was to raise the profile of the event and to drive attendance.

QUAY developed a comprehensive communications program that included development of key messages and positioning, media kits, and a detailed media relations plan. QUAY implemented both proactive and reactive media relations, liasioning with local, national and international media. QUAY also designed and managed the on-site media centre.

The project results were exceptional. Attendance figures exceeded the original 200,000 projections and totalled over 400,000. Media coverage leading up to the event incorporated all of the festivals key messages (particularly parking, use of public transit and ticket costs), and was factual and fair. Media coverage during the event was extensive, with over 90 television hits and over 350 print articles. As well, QUAY processed over 150 media through the media centre, including media from New York, Seattle and San Francisco.