Media relations: A country’s tourism board hired QUAY to encourage Canadians to travel to their destination. The client has no advertising budget for the Canadian market therefore QUAY has generated tourism interest through a comprehensive media relations plan.

QUAY identified key Canadian media to participate in the client’s International Media Program, and pitched journalists to write stories and feature articles on the international destination. This has resulted in hundreds of articles in major publications and media outlets. QUAY created a comprehensive database of over 800 tourism journalists and regularly writes and distributes releases to this group.

The result of this initiative has been a steady increase in travel to this country by Canadians.