Media training: A major oil and gas company hired QUAY to provide spokesperson and media training to senior staff within the region. The staff were given a briefing on how the media functioned, how to identify and compose key messages, interview techniques and put through rigorous, video taped mock interviews. The participants were coached and evaluated, and provided with a comprehensive manual to assist them in preparing for upcoming interviews.

A year later, a major fire occurred at one of the plants, and it garnered significant media attention. During the incident, media scrums occurred outside the plant and the plant manager participated in countless interviews in a full range of media formats. He was able to successfully deliver his key messages, articulate the company’s concern and attitude regarding the issue, keep stakeholders informed and communicate the company’s actions surrounding the incident.

After the incident was over, the plant manager called QUAY to thank us for the media training, stating that he was pleased to discover that the tools and techniques offered through QUAY's media training helped him successfully navigate the situation.